From our den
Guides, insights and catches from the world of development, content and AI automation. We follow the technology trail so you don't have to.
Structured Data After FAQ Rich Results: What to Do
Google gradually killed FAQ and HowTo rich results from 2023, and in May 2026 FAQ went for good. Structured data, breadcrumbs and entity SEO still pay off, though. Here is why, and what to do instead of chasing a pretty snippet.
Domain-Specific AI: Why Company Context Beats the Newest Model
The best benchmark score doesn't mean the best result in your business. What decides is the connection to your data, processes and terminology. Gartner is pushing the trend toward domain-specific and small language models. Here's what it practically means for a company that wants real ROI from AI.
AI Security for Small Businesses: Leaks and Shadow AI
No scare tactics, no panic. A practical guide to what shouldn't go into public AI tools, how to set up access, logging and output approval, and what prompt injection and shadow AI actually are. Concrete steps a small team can take without a security department.
Simple Products: What HostingChecker and Expired Domains Teach
The best tools don't solve everything — they solve one thing well. Using two of our own projects, I show how a narrow problem, proprietary data and SEO turn a small product into a working channel. And why we apply the same thinking to custom apps.
How to Build a Simple SaaS Tool That Can Actually Earn
Most small SaaS tools don't die because of the code — they die because they solve a problem nobody feels strongly enough. Here's the practical path we use, from a narrow problem through a landing page and MVP to distribution and monetization.
Programmatic SEO vs. AI Content: Where Scaling Ends
Scaling content across thousands of pages only works with real data, structure, and quality control. Without them it is spam, and Google has had a dedicated policy for it since 2024. Here is exactly where the line runs and how to stay on the right side of it.
AI Overviews 2026: Keep Your Content Visible
Google now answers directly on the results page, and part of the traffic to content sites is disappearing. We look at the real numbers on click declines, at what Google itself says, and above all at what to do about it in practice.
AI Pilots: Why Most Fail to Deliver Results (and How to Fix It)
Nearly every company now uses AI, yet only a minority see any impact on profit. The gap isn't a better model — it's process, clean data, output validation and one measurable goal. Here's what the latest data shows about where pilots die.
How to Choose a Process Worth Automating: A Checklist
Most failed automations don't fail on technology — they fail on picking the wrong process. We walk through six criteria — repeatability, volume, error rate, data structure, rule stability and payback — and share a simple scoring checklist that tells you whether you have a strong candidate before you spend a single euro.
5 Internal AI Tools That Make Sense for a Small Business
The fastest return on AI rarely comes from a website chatbot — it comes from inside the company. Here are five concrete internal tools, from invoice processing to a RAG knowledge base over your own documents. For each one: the problem it solves, how it works, and when it pays off.
AI Agents vs Chatbots: Automation That Does the Work
A chatbot answers, workflow automation runs a fixed script — but an AI agent wired into your data and tools can actually finish the job. Here's where the line sits, what tool use and orchestration really change, and how to tell when an agent makes sense and when it's just an expensive toy.