From our den
Guides, insights and catches from the world of development, content and AI automation. We follow the technology trail so you don't have to.
Simple Products: What HostingChecker and Expired Domains Teach
The best tools don't solve everything — they solve one thing well. Using two of our own projects, I show how a narrow problem, proprietary data and SEO turn a small product into a working channel. And why we apply the same thinking to custom apps.
How to Build a Simple SaaS Tool That Can Actually Earn
Most small SaaS tools don't die because of the code — they die because they solve a problem nobody feels strongly enough. Here's the practical path we use, from a narrow problem through a landing page and MVP to distribution and monetization.
Programmatic SEO vs. AI Content: Where Scaling Ends
Scaling content across thousands of pages only works with real data, structure, and quality control. Without them it is spam, and Google has had a dedicated policy for it since 2024. Here is exactly where the line runs and how to stay on the right side of it.
AI Overviews 2026: Keep Your Content Visible
Google now answers directly on the results page, and part of the traffic to content sites is disappearing. We look at the real numbers on click declines, at what Google itself says, and above all at what to do about it in practice.
AI Pilots: Why Most Fail to Deliver Results (and How to Fix It)
Nearly every company now uses AI, yet only a minority see any impact on profit. The gap isn't a better model — it's process, clean data, output validation and one measurable goal. Here's what the latest data shows about where pilots die.
How to Choose a Process Worth Automating: A Checklist
Most failed automations don't fail on technology — they fail on picking the wrong process. We walk through six criteria — repeatability, volume, error rate, data structure, rule stability and payback — and share a simple scoring checklist that tells you whether you have a strong candidate before you spend a single euro.